The Counting Principle
As my friend re-filled his water bottle, he took a marble from one container and placed it into another. I asked what he was doing and he explained to me it was part of the ‘Counting Principle‘.
For every goal you can make quantifiable - you will be naturally driven to improve.
I realized that human beings are geared for growth. The time we spend in school is learning lessons, sitting tests, and progressing when we have proven our worth. Our applicable intelligence is valued on a scale with reference to the pass-mark. If I was a C student and now I’m a B, I am rewarded by my support network and by the increase in self-worth.
This behavioral pattern stays with us throughout life. We continually strive for development and progress in all areas of our life – and it is easiest to value this effort and worth when placed on a scale.
The start of each year is the most common time to set personal goals. It is natural to evaluate the previous 12 months and challenge yourself to improve in the next. And we are taught to be specific with our desires. ‘I want to lose weight’ is not enough. It is correct to specify exactly ‘how much’ weight you intend to lose. ‘I want to be rich’ is too vague – Exactly how ‘much’ money do you want? ‘I want to get fit’… could turn into… I will run four miles without stopping.
Let’s start with weight loss. If your goal is to lose 20lbs, how do you know how you are going unless you get on the scales? You need quantifiable justification of your progress to continue with the improved diet and increased exercise, otherwise your desire will fade as you will not see progress.
For the runner who has measured a 4 mile circuit around their neighborhood and makes just 1 mile on the first day before slowing to a walk, will definitely be driven to push past the same mark on the next attempt. We need a measurable challenge to push ourselves. This runner would not stop 10 houses short on the following run because they would be admitting defeat. They would push 10 houses past the last mark. And the next day, 10 houses past that. No-one likes taking a backward step.
The counting principle states: Anything you can measure and compare – you will instinctively look to improve.
And everything you wish to achieve is quantifiable. That means, no matter what your goal – there will be a way to measure your progress.
My friend knew he was drinking too much soda, so for every bottle of water he drank he added a marble to the reward pile. At the end of the month he counted the marbles and compared it to the previous month. If he had more than before he organized a treat (like a massage) as a reward. Without the marbles he could not have known his progress. As he was striving for growth, and he had means to quantify his efforts, he naturally wanted to drink filtered water and not soda.
Look at the goals you have set for yourself right now. If they are not quantifiable, re-word them so they are. Measuring your progress will keep you focused and boost your self-worth. Achieving your goals becomes easier when using the Counting Principle.
Why not share below, one quantifiable goal you are working towards or have achieved. Have you ever used the Counting Principle for similar technique for personal growth?
Namaste, Nigel Coates.
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- Nigel Coates





Let’s talk about spiritual healing a little bit. First step of spiritual healing is identifying that all the energy for healing comes from God. Spiritual healing is a way to channel the energy of life force from its hands to the person who is in need of the spiritual healing. As he has understood the source of energy of healing, he stays humble and is capable of being clear, open and detached. Spiritual healing supports your healing path and enables a healthy lifestyle.
I think this Counting Principle is brilliant!! I see my 5 year old (nearly 6 now
) in school and getting stars for getting his sums right or at the end of the week if he’s had a really good week he or someone else in the class will get “Super worker of the Week”!! The first time he got it, he worked so hard for the weeks after to get it again…it was unbelieveable even for a child of that age to push himself so hard to do well! It definitely does work. I know this is a really simplistic example of what you have said above but just as important
Love getting your e-mails! Thanks Nigel x
Thanks Nicola, that’s a great story. It’s not ‘really simplistic’… it’s PERFECT! Especially at that age – actions are more natural (not egotistical or contrived). Children can teach us as much as we can teach them. Nigel Coates.